Digital Consumer Management: Understanding and Managing Consumer Engagement in the Digital Environment - Hardback

Integrating consumer behaviour, digital marketing, digital platform management, web analytics and marketing insights, Digital Consumer Management provides a holistic understanding - from a brand perspective - of the management of consumers and consumption in the digital ecosystem.

• | Author: Emmanuel Mogaji
• | Publisher: Routledge
• | Publication Date: Oct 31, 2023
• | Number of Pages: 238 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 1032486031
• | ISBN-13: 9781032486031