Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media

This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.

• | Author: Carlos Diaz Ruiz
• | Publisher: Routledge
• | Publication Date: Mar 25, 2025
• | Number of Pages: 00222 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 1032828544
• | ISBN-13: 9781032828541