Athletes as Influencers: Name, Image, and Likeness: Name, Image, and Likeness

From Michael Jordan to Simone Biles, athletes are turning their athletic prowess into lucrative brands. Athletes as Influencers: Name, Image, and Likeness explores how college and professional athletes are capitalizing on their fame in the ever-changing world of NIL rules. This title features informative sidebars and case studies, exciting photos, a glossary, and an index. SportsZone is an imprint of Abdo Publishing, a division of ABDO.

• | Author: Heather Rule
• | Publisher: Sportszone
• | Publication Date: Dec 15, 2025
• | Number of Pages: 48 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 1098298233
• | ISBN-13: 9781098298234