Digital Innovation and Entrepreneurship
Cambridge University Press
ISBN13:
9781108454940
$54.40
The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure. Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout. Supplementary online resources include a test bank, lecture slides and a teaching guide for instructors, and a business design template for student use.
- | Author: Dick Whittington
- | Publisher: Cambridge University Press
- | Publication Date: Jul 12, 2018
- | Number of Pages: 476 pages
- | Language: English
- | Binding: Paperback/Business & Economics
- | ISBN-10: 1108454941
- | ISBN-13: 9781108454940
- Author:
- Dick Whittington
- Publisher:
- Cambridge University Press
- Publication Date:
- Jul 12, 2018
- Number of pages:
- 476 pages
- Language:
- English
- Binding:
- Paperback/Business & Economics
- ISBN-10:
- 1108454941
- ISBN-13:
- 9781108454940