Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing

This practical guide for students, researchers and practitioners offers real world guidance for data-driven decision making and innovation.

• | Author: Ron Kohavi
• | Publisher: Cambridge University Press
• | Publication Date: April 02, 2020
• | Number of Pages: 289 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1108724264
• | ISBN-13: 9781108724265