Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, Revised and Updated Edition

Explains how to use the art of storytelling and the science of journalism to form an authentic message for a company's product and a successful social networking site that can reach a wide audience.

• | Author: Ann Handley
• | Publisher: Wiley
• | Publication Date: May 22, 2012
• | Number of Pages: 320 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1118232607
• | ISBN-13: 9781118232606