Advertising and Promotional Culture: Case Histories

A unique and accessible account of the ways that advertising and promotional culture have grown and developed from the late 19th century through to the present, illuminating how advertising has adapted to changing cultural, political, economic, and technological environments. Structured around case histories, this insightful text draws connections between past and present to show how advertising has become a discourse twinned with modernity.

• | Author: P David Marshall, Joanne Morreale
• | Publisher: Red Globe Press
• | Publication Date: Jan 31, 2018
• | Number of Pages: 266 pages
• | Language: English
• | Binding: Paperback/Social Science
• | ISBN-10: 1137026235
• | ISBN-13: 9781137026231