Lifestyle Brands: A Guide to Aspirational Marketing

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

• | Author: S. Saviolo
• | Publisher: Palgrave Macmillan
• | Publication Date: December 05, 2012
• | Number of Pages: 141 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1137285923
• | ISBN-13: 9781137285928