The Making Of European Consumption: Facing The American Challenge (Palgrave Macmillan Transnational History Series)

American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.

• | Author: P. Lundin, T. Kaiserfeld
• | Publisher: Palgrave Macmillan
• | Publication Date: Jan 23, 2015
• | Number of Pages: 272 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1137374039
• | ISBN-13: 9781137374035