Consumer Brand Relationships: Meaning, Measuring, Managing

Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships.

• | Author: M. Fetscherin, T. Heilmann
• | Publisher: Palgrave Macmillan
• | Publication Date: May 07, 2015
• | Number of Pages: 321 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1137427108
• | ISBN-13: 9781137427106