Doctor Who: The Unfolding Event ? Marketing, Merchandising And Mediatizing A Brand Anniversary
Palgrave Pivot
ISBN13:
9781137463319
$61.47
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
- | Author: Matt Hills
- | Publisher: Palgrave Pivot
- | Publication Date: Jul 20, 2015
- | Number of Pages: 154 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1137463317
- | ISBN-13: 9781137463319
- Author:
- Matt Hills
- Publisher:
- Palgrave Pivot
- Publication Date:
- Jul 20, 2015
- Number of pages:
- 154 pages
- Language:
- English
- Binding:
- Hardcover
- ISBN-10:
- 1137463317
- ISBN-13:
- 9781137463319