Why People (Don'T) Buy: The Go And Stop Signals

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

• | Author: Amitav Chakravarti, Manoj Thomas
• | Publisher: Springer
• | Publication Date: May 15, 2015
• | Number of Pages: 238 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1137466677
• | ISBN-13: 9781137466679