Internet Marketing And Big Data Exploitation
Palgrave Macmillan
ISBN13:
9781137488947
$118.37
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
- | Author: I. Chaston
- | Publisher: Palgrave Macmillan
- | Publication Date: Feb 10, 2015
- | Number of Pages: 297 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1137488948
- | ISBN-13: 9781137488947
- Author:
- I. Chaston
- Publisher:
- Palgrave Macmillan
- Publication Date:
- Feb 10, 2015
- Number of pages:
- 297 pages
- Language:
- English
- Binding:
- Hardcover
- ISBN-10:
- 1137488948
- ISBN-13:
- 9781137488947