Product Innovation in the Global Fashion Industry (Palgrave Studies in Practice: Global Fashion Brand Management)

As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levelsùmaterials, style and product developmentùand aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired.

• | Author: Byoungho Jin, Elena Cedrola
• | Publisher: Palgrave Pivot
• | Publication Date: Jan 10, 2018
• | Number of Pages: 164 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1137523484
• | ISBN-13: 9781137523488