Green Marketing: A Case Study Of The Sub-Industry In Turkey

Green Marketing examines the concept of 'Green Marketing' using examples from Turkey and the rest of the world. The book examines Sa-ba Inc. as a case study which is among the pioneering enterprises in Turket's automative sub-industy and its green marketing strategies.

• | Author: A. Kirgiz
• | Publisher: Palgrave Pivot
• | Publication Date: Oct 29, 2015
• | Number of Pages: 171 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1137535873
• | ISBN-13: 9781137535870