Strategic Corporate Communication

This textbook takes a refreshing approach to strategic corporate communication and provides students and practitioners with the tools needed to understand what make a successful communication strategy. It offers s a new way of understanding the way successful communication strategies are constructed and delivered. Using a unique 'reverse engineering' approach, it takes apart the components of corporate communication, examines the mechanics, then rebuilds the strategy for use by communication students and practitioners across a wide range of corporate entities including not-for-profit organisations. This textbook will be recommended reading for advanced undergraduate and postgraduate students studying PR, corporate or strategic communications, either within a business school or media studies department. The book will also appeal to students studying related topics including international relations and media studies, especially those wishing to work in a communications role for a corporate or not-for-profit organisation after university.

• | Author: Richard Stanton
• | Publisher: Red Globe Press
• | Publication Date: Oct 04, 2016
• | Number of Pages: 210 pages
• | Language: English
• | Binding: Paperback/Business & Economics
• | ISBN-10: 1137544074
• | ISBN-13: 9781137544070