Political Branding Strategies: Campaigning And Governing In Australian Politics (Palgrave Studies In Political Marketing And Management)

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

• | Author: Lorann Downer
• | Publisher: Palgrave Macmillan
• | Publication Date: Dec 03, 2015
• | Number of Pages: 156 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1137580283
• | ISBN-13: 9781137580283