Introduction To Sport Marketing: Second Edition (Sport Management Series)

This introductory textbook presents the key principles and tools of sport marketing. It includes case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional and government sectors of sport.

• | Author: Aaron Smith, Bob Stewart
• | Publisher: Routledge
• | Publication Date: Jan 26, 2015
• | Number of Pages: 324 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1138022950
• | ISBN-13: 9781138022959