Focus Groups: Applying Communication Theory Through Design, Facilitation, And Analysis - 9781138237995

Focus group history and practice -- Group dynamics and communication theories -- Focus group study design -- Facilitation guide -- Facilitation tips and techniques -- Group facilitation practice and feedback -- Coding and analysis with discourse analysis -- Taking it to the next level

• | Author: Christine S. Davis
• | Publisher: Routledge
• | Publication Date: Jan 03, 2017
• | Number of Pages: 132 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 113823799X
• | ISBN-13: 9781138237995