Business Model Innovation: Concepts, Analysis, and Cases

Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy. Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.

• | Author: Allan Afuah
• | Publisher: Routledge
• | Publication Date: Sep 21, 2018
• | Number of Pages: 292 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1138330523
• | ISBN-13: 9781138330528