The Media Handbook: A Complete Guide To Advertising Media Selection, Planning, Research, And Buying (Routledge Communication Series) - 9781138352636

The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations, this seventh edition includes updated statistics and coverage of social media, automation, and the digitization of media.

• | Author: Helen E. Katz
• | Publisher: Routledge
• | Publication Date: May 23, 2019
• | Number of Pages: 258 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1138352632
• | ISBN-13: 9781138352636