The Media Handbook: A Complete Guide To Advertising Media Selection, Planning, Research, And Buying (Routledge Communication Series) - 9781138352636

Routledge
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The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations, this seventh edition includes updated statistics and coverage of social media, automation, and the digitization of media.


  • | Author: Helen E. Katz
  • | Publisher: Routledge
  • | Publication Date: May 23, 2019
  • | Number of Pages: 258 pages
  • | Language: English
  • | Binding: Hardcover
  • | ISBN-10: 1138352632
  • | ISBN-13: 9781138352636
Author:
Helen E. Katz
Publisher:
Routledge
Publication Date:
May 23, 2019
Number of pages:
258 pages
Language:
English
Binding:
Hardcover
ISBN-10:
1138352632
ISBN-13:
9781138352636