Consumer Behaviour And Analytics (Mastering Business Analytics) - 9781138592643

This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and research in order to inform knowledge driven decision making.

• | Author: Andrew Smith
• | Publisher: Routledge
• | Publication Date: Aug 27, 2019
• | Number of Pages: 216 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1138592641
• | ISBN-13: 9781138592643