Contemporary Issues in Social Media Marketing - 9781138679177

Chapter 20 Mechanisms for incentivizing and encouraging online social interactions - an experiment analysing the role of recommendations and rewards on advertisement sharing behaviour -- Introduction -- Hypothesis -- Method -- Data analysis -- Final thoughts -- References -- Chapter 21 The rise of social mediaImplications for emerging markets -- Introduction -- Social media trends in emerging markets -- Theoretical framework -- Brand communities and management in the social media age -- Social media platform possibilities in emerging markets -- The Kumbaya effect -- Yin-Yang: the necessity of balance -- Conclusion -- References -- Chapter 22 Profiling youth on the basis of their motivations for social media political participation: Implications for political marketers -- Introduction -- Literature review -- Empirical study -- Results -- Discussion -- Conclusion -- References -- Chapter 23 Privacy and information trading on social media applications -- Social media - a data-rich commerce platform -- Apps - a convenient social media platform -- Convenience - consumer information storage -- A free networking platform - how? -- Data commoditization and information sharing -- The study -- Conclusion -- References -- Index

• | Author: Bikramjit Rishi, Subir Bandyopadhyay
• | Publisher: Routledge
• | Publication Date: Jul 27, 2017
• | Number of Pages: 328 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1138679178
• | ISBN-13: 9781138679177