Marketing in Small Businesses (Routledge Library Editions: Small Business)

This book is a clear and concise introduction to marketing in the small business. Informative and helpful, it focuses on the nature of marketing and the benefits of its applications, even where resources are limited.

• | Author: Brian Kenny, Karen Dyson
• | Publisher: Routledge
• | Publication Date: Jun 13, 2018
• | Number of Pages: 224 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1138685348
• | ISBN-13: 9781138685345