Electronic Customer Relationship Management

Electronic Customer Relationship Management - Paperback

Routledge
SKU:
9781138692800
|
ISBN13:
9781138692800
$78.94
(No reviews yet)
Usually Ships in 24hrs
Current Stock:
Estimated Delivery by: | Fastest delivery by:
Adding to cart… The item has been added
Buy ebook
Description
A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.


  • | Author: Jerry Fjermestad
  • | Publisher: Routledge
  • | Publication Date: Jun 17, 2016
  • | Number of Pages: 224 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 1138692808
  • | ISBN-13: 9781138692800
Additional Information
Author:
Jerry Fjermestad
Publisher:
Routledge
Publication Date:
Jun 17, 2016
Number of pages:
224 pages
Binding:
Paperback or Softback
ISBN-10:
1138692808
ISBN-13:
9781138692800
Related Products