Marketing Management in Africa - 9781138714380

Environmental issues and macro marketing -- Section A: Environment -- Foreign aid on economic growth in Africa : does its effect vary from low to middle-income countries? / Aye Mengistu Alemu and Jin-Sang Lee -- Fishing in dangerous waters? : how narratives of "piracy" and "security" shaped development initiatives in the Somaliland fishery sector / Amanda M?ller Rasmussen and Stig Jensen -- Section b: marketing -- Stimulation of entrepreneurship in African markets using cluster theory / Jens Graff -- Social marketing and health care / George Tesar -- Business to business marketing implications for smaller enterprises in Africa / George Tesar -- Micro marketing -- Section A: Finance -- ICT facilitated financial service deliveries in Africa / John Kuada -- Mobile transactions : a powerful channel to drive financial inclusion evidence from Kenya : M-PESA model / Mario Testa and Marco Pellicano -- The mobile money revolution / Jan-Erik Jaensson -- Financing behavior of entrepreneurial ventures in Tanzania / Tumsifu Elly -- Section B: Consumption -- Advancing water purification technology & delivery in Africa / Steven W. Anderson -- Understanding consumer buying behavior in Africa / John Kuada and Andreea Bujac -- Factors determining the rise of modern food retailing in East Africa : evidence from Tanzania / Felix Adamu Nandonde and John Kuada -- Agriculture -- Understanding the role of business development services in developing agribusiness SMEs in Tanzania / Lola-Bona Vincent Lema and Daniel Wilson Ndyetabula -- The role of ICT products in agricultural and agribusiness value chain development in Tanzania : the case of tanga fresh limited (TFL) / Abdallah Mmeta, Anna Temu, and Daniel Ndyetabula -- Fruit drying process to enhance agricultural productivity in sub-Sahara Africa / Hassimi Traore -- Integration -- Bibliography -- Webpages -- Index

• | Author: George Tesar, Steven W. Anderson, Hassimi Traore
• | Publisher: Routledge
• | Publication Date: Apr 20, 2018
• | Number of Pages: 344 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1138714380
• | ISBN-13: 9781138714380