Creative Direction in a Digital World

Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms. Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences. Shows designers how to understand the client's biggest challenges and distill insights about the audience into creative strategies and digital experiences that get results. Teaches designers how to communicate their ideas to a skeptical client and provides advice on managing a creative team. Divided into ten chapters focused on different key aspects of the creative director's job from start to finish. Works with a companion website that provides assets like sample creative briefs, buyer journey maps, and interviews with other digital creative directors about how all of these skills are put into action on a day-to-day basis.

• | Author: Adam Harrell
• | Publisher: CRC Press
• | Publication Date: Sep 01, 2016
• | Number of Pages: 136 pages
• | Language: English
• | Binding: Paperback/Business & Economics
• | ISBN-10: 1138847518
• | ISBN-13: 9781138847514