Managing Service Firms: The Power Of Managerial Marketing (Routledge Interpretive Marketing Research)

Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.

• | Author: Per SkålEn
• | Publisher: Routledge
• | Publication Date: Feb 27, 2015
• | Number of Pages: 198 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1138864129
• | ISBN-13: 9781138864122