The Media Economy (Media Management and Economics Series)

Understanding the media economy -- Theories and approaches used to examine the media economy -- Key concepts to understand the media economy -- Evolving markets in the media economy -- Multiplatform enterprises -- Technology and the media economy -- Globalization and the media economy -- Regulation and the media economy -- Social aspects of the media economy -- Finance, valuation, and investment in the media economy -- Labor and the media economy -- Assessing the future of the media economy -- References

• | Author: Alan B. Albarran
• | Publisher: Routledge
• | Publication Date: Aug 18, 2016
• | Number of Pages: 210 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1138886084
• | ISBN-13: 9781138886087