Adding Value (Rle Marketing) (Routledge Library Editions: Marketing)

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

• | Author: Geoffrey Jones, Nicholas Morgan
• | Publisher: Routledge
• | Publication Date: Nov 26, 2015
• | Number of Pages: 368 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1138965936
• | ISBN-13: 9781138965935