A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better. In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect othersùfrom the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instinctsùfrom relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert controlùare ineffective, because they are incompatible with how peopleÆs minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain. Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.
- | Author: Tali Sharot
- | Publisher: Picador
- | Publication Date: Sep 04, 2018
- | Number of Pages: 256 pages
- | Language: English
- | Binding: Paperback/Psychology
- | ISBN-10: 125015961X
- | ISBN-13: 9781250159618
