Health Industry Communication: New Media, New Methods, New Message

The Second Edition of Health Industry Communication: New Media, New Methods, New Message is a thorough revision fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communications from a business and promotions outlook as well as a look at special topics that impact health communicators.

• | Author: Hicks, Christina Nicols
• | Publisher: Jones & Bartlett Learning
• | Publication Date: Mar 15, 2016
• | Number of Pages: 446 pages
• | Language: English
• | Binding: Paperback/Medical
• | ISBN-10: 1284077756
• | ISBN-13: 9781284077759