Strategic Communication through Design: A Narrative Approach

The United States Army needs doctrine that addresses strategic communication based upon emerging design concepts while incorporating existing principles of strategic communication and narrative theory together with an updated communication theory. Lack of doctrine at both Joint and Army levels results in the failure of the United States Army to synchronize strategic communication efforts within the operational and tactical levels. Understanding how to use strategic communication as an element of United States national power will aid synchronization and nesting of the strategic, operational, and tactical levels. In the contemporary operating environment, the Army has only communicated strategically during times of conflict. Strategic communication is necessary at all times, whether the nation is at peace or war and throughout the full spectrum of operations. Creation of relevant doctrine will provide for an enduring nature of strategic communication.

• | Author: Mark L. Tromblee
• | Publisher: Biblioscholar
• | Publication Date: Nov 21, 2012
• | Number of Pages: 68 pages
• | Binding: Paperback or Softback
• | ISBN-10: 1288322445
• | ISBN-13: 9781288322442