Branded wayfinding is an important component of creating a successful destination. While wayfinding connects the dots, branded wayfinding connects people with experiences. It has grown from a simple method of guiding people to places to a way of transforming communities into destinations. The information in this book will enlighten those who consider branded wayfinding for their community, and will serve as a valuable reference to help insure that the right steps are taken toward a highly successful solution.
- | Author: Todd Mayfield
- | Publisher: Lulu.com
- | Publication Date: Jan 06, 2016
- | Number of Pages: 154 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1329766334
- | ISBN-13: 9781329766334