Organizations in the Face of Crisis: Managing the Brand and Stakeholders - Paperback

Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.

• | Author: Dennis W. Tafoya
• | Publisher: Palgrave MacMillan
• | Publication Date: Mar 20, 2013
• | Number of Pages: 183 pages
• | Binding: Paperback or Softback
• | ISBN-10: 1349455296
• | ISBN-13: 9781349455294