A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry - Paperback
Palgrave Macmillan
ISBN13:
9781349482221
$178.26
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Palgrave Macmillan
A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry - Paperback
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.
- | Author: P. Donzé
- | Publisher: Palgrave MacMillan
- | Publication Date: Apr 11, 2014
- | Number of Pages: 152 pages
- | Binding: Paperback or Softback
- | ISBN-10: 1349482226
- | ISBN-13: 9781349482221
- Author:
- P. Donzé
- Publisher:
- Palgrave MacMillan
- Publication Date:
- Apr 11, 2014
- Number of pages:
- 152 pages
- Binding:
- Paperback or Softback
- ISBN-10:
- 1349482226
- ISBN-13:
- 9781349482221
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-
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Seconds to Spare: The Rise, Fall, and Resurrection of Swiss Watchmaking
$14.92Independently published
