Structured Creativity: Formulating an Innovation Strategy

Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.

• | Author: T. Sauber, H. Tschirky
• | Publisher: Palgrave Macmillan
• | Publication Date: Aug 27, 2016
• | Number of Pages: 241 pages
• | Language: English
• | Binding: Paperback/Business & Economics
• | ISBN-10: 1349542806
• | ISBN-13: 9781349542802