Using Behavioral Science In Marketing: Drive Customer Action And Loyalty By Prompting Instinctive Responses

Apply behavioral science techniques in key areas of marketing to drive consumer action for increased engagement and conversion rates.

• | Author: Nancy Harhut
• | Publisher: Kogan Page
• | Publication Date: Aug 30, 2022
• | Number of Pages: 288 pages
• | Language: English
• | Binding: Paperback/Business & Economics
• | ISBN-10: 1398606480
• | ISBN-13: 9781398606487