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Using Semiotics In Marketing: How To Achieve Consumer Insight For Brand Growth And Profits

Using Semiotics In Marketing: How To Achieve Consumer Insight For Brand Growth And Profits - 9781398607644

Kogan Page
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9781398607644
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ISBN13:
9781398607644
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Description
Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, packaging and social media content.


  • | Author: Rachel Lawes
  • | Publisher: Kogan Page
  • | Publication Date: Mar 28, 2023
  • | Number of Pages: 360 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 1398607649
  • | ISBN-13: 9781398607644
Additional Information
Author:
Rachel Lawes
Publisher:
Kogan Page
Publication Date:
Mar 28, 2023
Number of pages:
360 pages
Language:
English
Binding:
Paperback
ISBN-10:
1398607649
ISBN-13:
9781398607644
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