SEPHORA STORY (The Business Storybook Series)

'The Sephora Story' will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that show how a brand born in Paris in 1970 has exploded since it opened its first North American store in 1997, with at least one store in almost every mall today. Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more just waiting to be experienced. It's where teens learn to apply foundation and adults learn how to create the perfect smoky eye. And it's a dominate brand, taking home a large portion of the $48.3 billion-dollar makeup industry. But it’s just makeup, right? Wrong. It’s an experience. And this book teaches entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers. Through Sephora’s story, you will learn : how to lead the evolution of a decades old brand and launch it in a new market ; how to create a customer experience that revolutionizes an industry ; how to bring together multiple brands under one roof without compromising their identities ; and how to reach a younger audience and ignite a passion for your product.--taken from back cover.

• | Author: Mary Curran Hackett
• | Publisher: AMACOM
• | Publication Date: Sep 06, 2022
• | Number of Pages: 192 pages
• | Language: English
• | Binding: Paperback/Business & Economics
• | ISBN-10: 1400232805
• | ISBN-13: 9781400232802