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Lead with a Story
AMACOM
ISBN13:
9781400242375
$19.99
$18.37
Whether you're trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. Addressing a wide variety of business challenges, including specific stories to help you overcome twenty-one difficult situations, Lead with a Story gives you theability to engage an audience the way logic and bullet points alone never could. This how-to guidebook shows readers how powerful stories can help define culture and values, engender creativity and innovation, foster collaboration, build relationships, provide coaching and feedback, and lead change. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for today's leaders. Many highly successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. Complete with examples from these and many other high-profile companies, Lead with a Story gives readers the guidance they need to spin a narrative to stunning effect.
- | Author: Paul Smith
- | Publisher: AMACOM
- | Publication Date: Aug 09, 2022
- | Number of Pages: 288 pages
- | Language: English
- | Binding: Paperback/Business & Economics
- | ISBN-10: 1400242371
- | ISBN-13: 9781400242375
- Author:
- Paul Smith
- Publisher:
- AMACOM
- Publication Date:
- Aug 09, 2022
- Number of pages:
- 288 pages
- Language:
- English
- Binding:
- Paperback/Business & Economics
- ISBN-10:
- 1400242371
- ISBN-13:
- 9781400242375