Sport Business in the Global Marketplace

Palgrave Macmillan
SKU:
9781403903006
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ISBN13:
9781403903006
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Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.


  • | Author: H. Westerbeek
  • | Publisher: Palgrave MacMillan
  • | Publication Date: Oct 04, 2002
  • | Number of Pages: 241 pages
  • | Binding: Hardback or Cased Book
  • | ISBN-10: 140390300X
  • | ISBN-13: 9781403903006
Author:
H. Westerbeek
Publisher:
Palgrave MacMillan
Publication Date:
Oct 04, 2002
Number of pages:
241 pages
Binding:
Hardback or Cased Book
ISBN-10:
140390300X
ISBN-13:
9781403903006