Business Practices in Emerging and Re-Emerging Markets

This book highlights current business practices in the emerging markets of China, Ghana, India, Kenya, Nigeria and UAE, and explains how global competition has created a culture of competitiveness and an era of consumerism. The region-specific issues, tested theories, and empirical evidence make the book of value to both researchers and managers.

• | Author: S. Singh
• | Publisher: Palgrave MacMillan
• | Publication Date: Apr 09, 2008
• | Number of Pages: 259 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 1403976228
• | ISBN-13: 9781403976222