Visual Communication: Understanding Images in Media Culture

SAGE Publications Ltd
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9781412962247
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ISBN13:
9781412962247
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Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students' own work. The book: Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.


  • | Author: Giorgia Aiello
  • | Publisher: SAGE Publications Ltd
  • | Publication Date: November 20, 2019
  • | Number of Pages: 312 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 1412962242
  • | ISBN-13: 9781412962247
Author:
Giorgia Aiello
Publisher:
SAGE Publications Ltd
Publication Date:
November 20, 2019
Number of pages:
312 pages
Language:
English
Binding:
Paperback
ISBN-10:
1412962242
ISBN-13:
9781412962247