Corporate Communication: Critical Business Asset for Strategic Global Change - Paperback

This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.

• | Author: Michael Goodman
• | Publisher: Peter Lang Inc., International Academic Publi
• | Publication Date: Dec 17, 2014
• | Number of Pages: 229 pages
• | Binding: Paperback or Softback
• | ISBN-10: 1433119250
• | ISBN-13: 9781433119255