A Screenful of Sugar?: Prescription Drug Websites Investigated - Paperback

This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?

• | Author: Gary L. Kreps
• | Publisher: Peter Lang Inc., International Academic Publi
• | Publication Date: Mar 31, 2014
• | Number of Pages: 192 pages
• | Binding: Paperback or Softback
• | ISBN-10: 1433125080
• | ISBN-13: 9781433125089