Branding With Powerful Stories: The Villains, Victims, And Heroes Model

Whether you are branding your company, your product, your service, or yourself, learn to boost the power of your story and convey a compelling message in any setting by incorporating villains, victims, and heroes. * Provides a blueprint for constructing a story that will connect narrator and listener through the scientifically proven effect of neural coupling * Emphasizes the importance of personal authenticity in effective storytelling * Provides abundant tips on emotional branding, writing, rhetoric, vocalization, pacing, graphics, body language, breathing, and above all, creating drama * Applies to a broad array of applications and settings, such as job interviews, ad campaigns, and professional presentations

• | Author: Greg Stone
• | Publisher: Praeger
• | Publication Date: Dec 07, 2018
• | Number of Pages: 224 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1440864772
• | ISBN-13: 9781440864773