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Contagious: Why Things Catch On
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Contagious: Why Things Catch On by Jonah Berger

Simon & Schuster
SKU:
9781451686579
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ISBN13:
9781451686579
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Description
Explains why some products and ideas go "viral," citing the roles of word-of-mouth promotion and the Internet.


  • | Author: Jonah Berger
  • | Publisher: Simon & Schuster
  • | Publication Date: March 05, 2013
  • | Number of Pages: 256 pages
  • | Language: English
  • | Binding: Hardcover
  • | ISBN-10: 1451686579
  • | ISBN-13: 9781451686579
Additional Information
Author:
Jonah Berger
Publisher:
Simon & Schuster
Publication Date:
March 05, 2013
Number of pages:
256 pages
Language:
English
Binding:
Hardcover
ISBN-10:
1451686579
ISBN-13:
9781451686579
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