Global Perspectives On Contemporary Marketing Education

Global Perspectives On Contemporary Marketing Education

IGI Global
SKU:
9781466697843
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ISBN13:
9781466697843
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Description
This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement--
  • | Author: Brent Smith|Amiram Porath, Brent Smith
  • | Publisher: IGI Global
  • | Publication Date: Mar 17, 2016
  • | Number of Pages: 293 pages
  • | Language: English
  • | Binding: Hardcover/Business & Economics
  • | ISBN-10: 1466697849
  • | ISBN-13: 9781466697843
Additional Information
Author:
Brent Smith|Amiram Porath, Brent Smith
Publisher:
IGI Global
Publication Date:
Mar 17, 2016
Number of pages:
293 pages
Language:
English
Binding:
Hardcover/Business & Economics
ISBN-10:
1466697849
ISBN-13:
9781466697843
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