Global Perspectives On Contemporary Marketing Education

This book addresses innovations, insights, and ideas from marketing professors and professionals for the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement--

• | Author: Brent Smith|Amiram Porath, Brent Smith
• | Publisher: IGI Global
• | Publication Date: Mar 17, 2016
• | Number of Pages: 293 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1466697849
• | ISBN-13: 9781466697843